Unit 15: task 3 stage 2 - Business plan

Mr Reed’s Ecards and photos business plan

This business is a photography and Ecard Production service. If someone wanted to create E-cards either for Valentine’s Day, Easter, Christmas or someone’s birthday I could either film a personalised message or take photos for someone’s family, work, and class photo.

What make my Business different form others are that we are a local friendly private business meaning that we won’t share anything unless the clients/ customers allow us to.

 

The benefits my business would offer are that we are willing to come to the customer if he/she allows us to and we do location photoshoots.

Our customers would buy our product because of the quality and cheap services offered by my business. If I can acquire suitable studio space I would need DSLR’s cameras, Lights, printers, Tripods, and  

Background sheets including a green screen.

 

My target customer base is families however I will also provide service for schools, work places, parties and weddings and cosplayers if they want location shoots to show off their costumes.

I plan to advertise my business via social media such as Facebook, Twitter and Instagram. My marketing plan is to also include advertisements in local newspapers and shops.

My sales strategy is that for the first 2 months I intend to get £50 profit on average per week. To do this I would charge the client/customer £6 per hour in the studio or £7 on location if they wish for a photoshoot. 50p per copy of each customer approved photo there will be discounts around Christmas or Valentine’s day, Mother’s day, Father’s day.

 

The people I would need in my team are someone who would know how to set up a camera, lights and how to edit in a backdrop. They would also need to have skills in operating social media such as Facebook.

Work hours in the studio would be 9 am until 8 Pm

unit 15 task 3 stage 2

The different sources of work i could consider include working for one of the local filming companies, or as an assistant helping 1st year college students get to grips with the software they would be using for the next two years.

I could use social media such as Facebook, twitter and Instagram in order to reach and communicate with new and old clients/customers because that appears to be what many small businesses do these days I could also puts advertisements in the news papers or in local shops rather old school but still effective. I could also offer discounts around Christmas or valentines day depending on the bulk of photos that need to be created or videos that need to be edited.

My targets and goals include to get on average £50 per week for the first 4 months but as time goes on I would like to be earning more as my client base expands. Another target is to get 100 followers each on Facebook, Twitter, Instagram within the same four month time span.
The initial staffing at would be myself and possibly someone operating the computers and printers while I took the Photographs. eventually though I would like to expand such as having a receptionist taking calls and greeting clients as we are finishing up with the previous client/customer and possibly additional photographers if we get sufficient studio space so we can get more profit and go through clients and get more profit.

Unit 15 - creating a small business for media Task 1B

The projects I managed for Ufilms was burning all the completed films on to disks that were to be sold. To do this I had to liaise with Editing staff of Ufilms to get the completed videos as well as the frame work for the disk menus which took far longer then t should due to problems that arose due to the computers not having enough processing power . In order to make sure that the disks were properly prepared we had to computers set up one that would burn the menu and files to the disks and the other was to make sure that the disks were all in order once that was done I handed them over to the editing staff who would do their own checks and to label the disks.

My final project for Ufilms was to turn my documentary  from a previous into a tutorial resource for schools and colleges about autism and Asperger's syndrome and how people suffer from it are different and how they see the world. However I am working with Taylor Henderson in order to re edit the film due to it not having very tight editing and is a bit loose narrative wise and several other flaws in it. Matthew Taylor is also helping with editing the documentary so that he can get a final grade for his documentary assignment

Unit 15 Media based Small Business - Task 1a (ii) Report on Ufilms report

Ufilms is a small business set up by Film & Television Production Students at Stockton Riverside College. The purpose of Ufilms is to provide media products, mainly for the college but we have done other things as well, such as promos for the college, recording the Christmas and end of year performances for the theatre students we also burn them to DVD's. We have also filmed a client's wedding.


Ufilms is ran by Danniella Cooper who is CEO (Chief Executive Officer) of Ufilms she is essentially the Boss Lady, Jess Bramfitt is 2nd in command of Ufilms she is accounting for Ufilms which means she controls the budgets for each project we have, including petrol money. the Human resources manager is Matthew Taylor his job is to make sure that everyone is feeling motivated. distribution managers are Ben Siddle and myself, Jordan Reed. it is our job to burn the films to disks so that they can be sold to the clients. Everyone however helps with filming and editing the different projects. We also have a presence on Social Media namely Facebook; Twitter and Instagram.


When discussing the project with the clients we make them sign a contract stating that we have to receive the promised amount by a certain time period before that we are paid a deposit by the client.
We charge the client:

• £8 per hour for editing the final piece.
• the individual disks cost £5
• Use of a single camera and operator £8 per hour.

There are some projects that we have yet to receive payment for but that technically not a Ufilms project the Ufilms staff were involved filming/photographing and editing the final product.
our most frequent client is the organisation Page2Stage who do children's parties as well as theatre performances.


We market Ufilms on our social media pages on Facebook, Twitter, and Instagram as well as our former clients who's recommendations point their friends and families towards us. we also have a website however that is rarely used as most people book through Facebook.


Ufilms has highlighted how to run a small business by showing us how that if clients have not paid  by the agreed time we must keep pushing for the promised payment or put interest on it. how to manage scheduling with our other projects so we don't mix them up with any of the other projects.


Ufilms obtains it's resources from Stockton Riverside College, Film & Television Production Department mainly it's camera equipment and it's editing software, in order to film and edit the product.

Unit 15 - small business in media task 1a (i)

Unit 15 task 1a sources.

http://www.businessknowhow.com/manage/logistics.htm

This source informs on how the logistics on forming a small business in general but in regards for media based small business the logistics include identifying what kind of media. Because there is photography; computer game development, but beyond all of that in a media business.

Structure is the most important as such you have the senior management, the Accounting who keeps track of the business’ budget and makes sure that we get paid, The production crews who film/ photograph what we are paid to film/ take photographs of. The editing teams who make sure that the final product is put together, the distribution manager who burns the completed films/ photographs to disks and makes sure that they are ready for the client to claim.

Products made by a small media based business include films such as weddings, award ceremonies, and theatre productions to be sold, or Ecards a recorded message possibly for either Valentine’s Day or Christmas.

Media based small businesses tend to operate by advertising themselves on line via social media for example Facebook or twitter using their former clients as a way of advertising and by providing with a quality final product as a way to convince said former clients to come to them again.