Unit 30: Advert analysis- John Lewis's Monty the Penguin

Monty the Penguin was a Christmas advert for the department store chain John Lewis in 2014.


The Structure of the advert is that of a romance story about someone who wants to find love after seeing other peoples experience love. The song of the advert was "Real Love" which was performed by Tom Oddell but was originally created by John Lennon.


The advert starts with the boy and "Monty" the penguin watching the show Pingu which is also about a penguin. doing various hijinks in the north pole. It then cuts the pair playing hide and seek in a back yard.


And then the penguin helping the boy build something out of Lego then to the two jumping on a trampoline with boy encouraging the penguin to jump higher but the penguin is unable to do so.
Then to the pair in fort made from bed sheets reading a book with the aid of a torch. then the boy and "Monty" with the boy's mother and older sister in the park with Monty waddling behind them then to the penguin jumping in and out of the pond with the boy watching.


To at night with Monty and the boy sleeping with the penguin at the foot of the bed. Then to the boy Kicking the ball with Monty trying to catch up. then to the boy eating his dinner who sneakily feeds a fish finger to Monty. Then to the boy and his parents putting up a Christmas tree. then to the boy drawing a Christmas card for Monty.


Then to the four watching a Christmas film when the boy notices that it is snowing but Monty ignores this but paying more attention to the film which at that point has two characters romantically embracing. and then to Monty and the boy sliding down a snowy hill. the boy then falls off his sled laughing but the boy sees Monty staring at a couple walking in the snow.


Then to a bus in the city where Monty take note of an elderly couple embracing on a bench. This makes the boy realise something. Then to Christmas morning. the boy wakes Monty up and walks him to the stairs. which then cuts the living room door open with the boy's hands over Monty's eyes.
and when the boy uncovers Monty's eyes it reveals a female penguin who Monty waddles over to meet with. but it turns out it was all the boy's imagination.




The advert is shot mainly with close ups on either the boy or the title penguin with the exception of long and wide shots which are used as establishing shots.


One of the things advertised was Pingu a children's stop-motion cartoon which the advert presumably takes inspiration from. the television is which the boy watches it on is a Panasonic I think because the name of the brand is blurred most likely to avoid paying copyright or something. something else that is advertised is Lego when the boy is building a house from it. Also while not strictly advertised in the advert John Lewis did release a line of products to tie into the advert such as Monty the penguin scarves or soft toys of Monty which is ironic because in the advert "Monty" tuned out to be a toy but were rather expensive.


The target audience of the advert is that of a general audience because it's Christmas it's supposed to be about being with family.


Monty and the female penguin were animated creatures that interacted with the live action cast

Unit 16 - Skyfilm opening scene narrative analysis

The scene opens by fade from black showing James Bond but is silhouetted turn into the far end of a hall way and he walks forward until his face is revealed to the audience.This is where the equilibrium is set


But it is then disrupted by Bond entering a room to discover fellow agents lying dead.


the disruption is confirmed by Bond seeing a gutted laptop which is missing it's hard drive and an agent who was shot bleeding out whom Bond tries to help but is ordered to get the hard drive.

Unit 29 - Music video completed

The second week of November myself and several others filmed our version of Itchycoo park a song by the band Small Faces and it is now just recently been completed so below is my version of the completed product enjoy.

Class task - Christmas Movies

Every year we inundated with Christmas movies some of them good and some of them just to make a quick quid however I am discussing my favourite Christmas movies which are the Muppet's Christmas Carol and the first Home Alone.


I enjoy Home Alone because it's funny seeing a 10 year old kid out smart two fully grown burglar's who attempt to rob the house. And I enjoy Muppet's Christmas Carol because it's the Muppets every body loves the Muppets.


they are both Christmas movies so they are best when sat with the family.


While Michal Caine is a British actor the Muppet's Christmas Carol is mainly made in America  however it is set in London so it's a mixture unlike Home Alone which is set in Chicago so it has no British influences.


The Narrative of Home alone is that a kid gets accidently left behind when the rest of his family goes on Holiday (Vacation) why they would at Christmas I have no idea but the boy Kevin then has to stop two burglars from robbing his house and does so with amusing antics.


The narrative of The Muppet's Christmas Carol is just the classic dickens' story with the Muppet's added on to it.


The details in presentation for Home Alone is that it is slapstick comedy and The details in presentation for The Muppet's Christmas Carol is that of family peace and quiet for the Muppets there for kids just for a quiet night in.

Unit 29 - How Itchycoo park was made

Filming for the music video started on Monday 9th November in college and did location shooting On Tuesday 10th November and the final day of shooting was Wednesday 11th November 2015 we then spent the next two weeks editing our own versions of the music video


Location shooting was done at High Tunstall farm in Hartlepool.


The production crew included:
Adam Mclean - Director
Honey Ryan - Production Manager/Script Supervisor
Daniel Charilaou - Assistant director/Production Designer
And myself Jordan Reed as Director of photography

Editing Itchycoo park by music video.

Now that we have completed Filming our music Video for Itchycoo park we have to edit it to make the completed thing but before that we have to organise which shots we want to use and for that you have to label them and then store them as shown below.

As seen above you can see the first few shots that I used when compiling the music video.

Below You can see that I have started to edit the Music video and bringing it together using the selected shots which I have Labled.

And below you can see the completed version after I have rendered and exported the complete version to my hard drive