Thursday, 16 June 2016
unit 8: Task 2- flowchart
Unit 8: BBC codes of practice
Above are photos of the poster I made explaining the BBC's Codes of Practice.
Wednesday, 15 June 2016
Unit 26 - assignment 2 task 2 - Producers and their Audiences
This task I am going to talk about my favourite film Star Wars The Force Awakens and about it's production and it's marketing strategy.
The producer (Kathleen Kennedy) identified the target audience by knowing who the audience of the previous films were. The audience was attracted by not only the name but the promise of a return to form for the Franchise after the Prequel trilogy failed plot wise. The Producers targeted a teenage audience by getting the film a 12 A rating it received this rating by submitting it to the BBFC for certification and guidance on how to make it a 12 A film
The general consensus from the target audience for the new film was that there needed to be more practical effects, and sets unlike the prequels which was mainly green screen and digital effects.
The film is set thirty years after Return of the Jedi, It features both the cast of the Original trilogy and new cast as well. the plot of the film is about making sure that a map to Luke Skywalker does not fall into the hands of the Evil Galactic Empire's fanatical successors The First Order. The main stars of the film are Daisy Ridley who portrays Rey a desert scavenger who takes her first steps into a larger world, Finn a former storm Trooper who defected from the First Order, Poe Dameron an ace resistance Pilot whose round astromech Droid BB8 carries the map to Luke Skywalker, Kylo Ren a former Jedi apprentice who idolises Darth Vader.
the Film was distributed by The Walt Disney Studios Motion Pictures across the US with 4000+ screens making it the biggest domestic release in all time across the United states. the Film made Sixty million dollars in pre-release ticket sales alone. and in the UK the film was shown on 2500+ screens and 670 cinemas in Ireland.
The film was marketed and advertised through various Books that filled in the gap between Return of the Jedi and The Force Awakens, trailers, the official merchandise for the film was released on Friday 4th of September 2015. The film was distributed worldwide by Walt Disney studios. The film's soundtrack was released December 18 2015.
the publicity for the Film started on November 18 2014 with the first teaser trailer a whole year before the film was released. but before that the title of the film was released earlier in the month and even before that there was a cast photo with Director JJ Abrams the photo was released onto social media and into various film magazines. further teaser trailers were released in the following months there were Comic-con appearances. Mark Hamill and Carrie Fisher also appeared on Graham Norton's BBC chat show's Christmas special along with the newer cast members John Boyega and Daisy Ridley. which helped to create publicity. The Film was reviewed in newspapers and Film Magazines such as Empire Magazine and featured numerous alternate covers. the film also had numerous product tie-ins such as fruit, make-up this also generates attention and income
The Film was a financial success not only because of the marketing and advertising but also the fan base that Star wars possesses millions of fans world wide would come to watch it simply because it is a Star wars Movie like the prequel trilogy. The film in total grossed $2 billion worldwide
The Force Awakens was nominated for five academy Awards and 4 British Academy Film Awards where it won the award for Best Special Effects, It won five Awards of Empire Magazine's 21 film awards.
To build up to the film A series of comic books and novels were released that told the story of what happened after the conclusion of the original trilogy.
To also build up to the film's release there was a charity campaign set by Lucasfilm and Disney and the ones who donated the most would get to feature in the film as an extra
The producer (Kathleen Kennedy) identified the target audience by knowing who the audience of the previous films were. The audience was attracted by not only the name but the promise of a return to form for the Franchise after the Prequel trilogy failed plot wise. The Producers targeted a teenage audience by getting the film a 12 A rating it received this rating by submitting it to the BBFC for certification and guidance on how to make it a 12 A film
The general consensus from the target audience for the new film was that there needed to be more practical effects, and sets unlike the prequels which was mainly green screen and digital effects.
The film is set thirty years after Return of the Jedi, It features both the cast of the Original trilogy and new cast as well. the plot of the film is about making sure that a map to Luke Skywalker does not fall into the hands of the Evil Galactic Empire's fanatical successors The First Order. The main stars of the film are Daisy Ridley who portrays Rey a desert scavenger who takes her first steps into a larger world, Finn a former storm Trooper who defected from the First Order, Poe Dameron an ace resistance Pilot whose round astromech Droid BB8 carries the map to Luke Skywalker, Kylo Ren a former Jedi apprentice who idolises Darth Vader.
the Film was distributed by The Walt Disney Studios Motion Pictures across the US with 4000+ screens making it the biggest domestic release in all time across the United states. the Film made Sixty million dollars in pre-release ticket sales alone. and in the UK the film was shown on 2500+ screens and 670 cinemas in Ireland.
The film was marketed and advertised through various Books that filled in the gap between Return of the Jedi and The Force Awakens, trailers, the official merchandise for the film was released on Friday 4th of September 2015. The film was distributed worldwide by Walt Disney studios. The film's soundtrack was released December 18 2015.
the publicity for the Film started on November 18 2014 with the first teaser trailer a whole year before the film was released. but before that the title of the film was released earlier in the month and even before that there was a cast photo with Director JJ Abrams the photo was released onto social media and into various film magazines. further teaser trailers were released in the following months there were Comic-con appearances. Mark Hamill and Carrie Fisher also appeared on Graham Norton's BBC chat show's Christmas special along with the newer cast members John Boyega and Daisy Ridley. which helped to create publicity. The Film was reviewed in newspapers and Film Magazines such as Empire Magazine and featured numerous alternate covers. the film also had numerous product tie-ins such as fruit, make-up this also generates attention and income
The Film was a financial success not only because of the marketing and advertising but also the fan base that Star wars possesses millions of fans world wide would come to watch it simply because it is a Star wars Movie like the prequel trilogy. The film in total grossed $2 billion worldwide
The Force Awakens was nominated for five academy Awards and 4 British Academy Film Awards where it won the award for Best Special Effects, It won five Awards of Empire Magazine's 21 film awards.
To build up to the film A series of comic books and novels were released that told the story of what happened after the conclusion of the original trilogy.
To also build up to the film's release there was a charity campaign set by Lucasfilm and Disney and the ones who donated the most would get to feature in the film as an extra
Thursday, 9 June 2016
Unit 8 - Changes in film making technology
Below is the time line of how the history of the technology of film making and how things have changed
1897 - The first rotating camera for panning shots created for Queen Victoria's Diamond Jubilee
1898 - Double exposure of films is discovered.
1899 - The first use of animation in films
1899 - Changing the film's speed of motion first appeared.
1900 - Shot continuity definitively established by George Albert Smith and James Williamson
First reverse Angle cut used in 'Attack on a China Mission Station'
First five minute film created by James Williamson
1903 - The chase method of film making was extended by several British films.
The Great Train Robbery, the first film with multiple shots and locations was produced
1906 - 'The Story of the Kelly Gang', the first feature length film was produced in Australia.
1909 - The first feature length adaption of Les Misérables
1927 - The first non Silent Film was released.
1941 - 'Citizen Kane' sets the standard for modern day (war) films
1967 - Multiscreen now known as Imax was founded
1968 - MPAA (Motion Picture Association of America) established to rate films
1976 - Rocky was the first film to use a training montage
1977 - the first Star Wars film was released and is now considered one of the most important films in the history of the medium
1977 - ILM (Industrial Light & Magic) created to provide the special effects for Star Wars and is now used
1982 - George Lucas establishes THX.ltd as a division of LucasFilm.ltd
1988 - 'Who framed Rodger Rabbit' was the first film to combine live action actors with hand drawn cartoons
1993 - Jurassic park was the first film to seamlessly mix CGI (Computer Generated Imagery) with life size models
1995 - Disney Pixar's 'Toy Story was the first feature length film to be made with CGI
2002 - First successful use of motion capture in 'Lord of the Rings: The Two Towers' with the character Gollum
2003 - 'The Matrix Revolutions' was the first live action film to be shot with Imax 3D cameras.
2009 - James Cameron's 'Avatar' became the highest grossing film of all time so far after his previous film 'Titanic'
1897 - The first rotating camera for panning shots created for Queen Victoria's Diamond Jubilee
1898 - Double exposure of films is discovered.
1899 - The first use of animation in films
1899 - Changing the film's speed of motion first appeared.
1900 - Shot continuity definitively established by George Albert Smith and James Williamson
First reverse Angle cut used in 'Attack on a China Mission Station'
First five minute film created by James Williamson
1903 - The chase method of film making was extended by several British films.
The Great Train Robbery, the first film with multiple shots and locations was produced
1906 - 'The Story of the Kelly Gang', the first feature length film was produced in Australia.
1909 - The first feature length adaption of Les Misérables
1927 - The first non Silent Film was released.
1941 - 'Citizen Kane' sets the standard for modern day (war) films
1967 - Multiscreen now known as Imax was founded
1968 - MPAA (Motion Picture Association of America) established to rate films
1976 - Rocky was the first film to use a training montage
1977 - the first Star Wars film was released and is now considered one of the most important films in the history of the medium
1977 - ILM (Industrial Light & Magic) created to provide the special effects for Star Wars and is now used
1982 - George Lucas establishes THX.ltd as a division of LucasFilm.ltd
1988 - 'Who framed Rodger Rabbit' was the first film to combine live action actors with hand drawn cartoons
1993 - Jurassic park was the first film to seamlessly mix CGI (Computer Generated Imagery) with life size models
1995 - Disney Pixar's 'Toy Story was the first feature length film to be made with CGI
2002 - First successful use of motion capture in 'Lord of the Rings: The Two Towers' with the character Gollum
2003 - 'The Matrix Revolutions' was the first live action film to be shot with Imax 3D cameras.
2009 - James Cameron's 'Avatar' became the highest grossing film of all time so far after his previous film 'Titanic'
Wednesday, 8 June 2016
Unit 26 - Assignment 2 - task 2 - Conecting with films
The films I connect with the most would be the Star Wars saga. I interact with them and the films' genre is, I watch the films I listen to the sound tracks, By reading the genre I know that the star wars franchise while the films may appear to just be Science Fiction it is in reality science fantasy due to the presence of the force which is a mythical energy field.
Others may interpret Star wars just to be Science Fiction but as stated before the franchise is science fantasy due to the mystical presence of the force.
The attraction of Star Wars I suppose is the escapism which is apart of uses and gratification model, the ability to see new vast worlds, the characters, the battles and the music, and the ability to interact with others about theorising about future releases.
Others may interpret Star wars just to be Science Fiction but as stated before the franchise is science fantasy due to the mystical presence of the force.
The attraction of Star Wars I suppose is the escapism which is apart of uses and gratification model, the ability to see new vast worlds, the characters, the battles and the music, and the ability to interact with others about theorising about future releases.
Star Wars' online presence is massive with social media, games, videos on YouTube such as trailers interviews with cast and crew. The fandom is also represented via cosplay which is where people dress as their favourite characters from films. And then there are the fan made productions, there is even a yearly competition for the best lightsaber choreography in a fan film I am not even joking. A competition winning example is below.
Active spectatorship is where a member of the audience actively agrees with preferred reading of the film an example of this would be the film "Avatar" which has the message of that we shouldn't interfere with indigenous species and their natural resources. Passive spectatorship is where an audience member just watches the film for what it is or could be influenced by it such as the James Bolger incident where 2 young children brutally murdered an even younger boy after watching Child's Play 3. This was seen to have an effect on their psyches this event allowed people realise that some films may have an adverse effect on certain members of audiences. I would say that when it comes to Star Wars I am a mixture of both because when it comes to watching the films, I just that but I also research the expanded universe material to learn more about the franchise.
Before the Latest Star wars film came out I interacted with the online media by watching the trailers or interviews with the cast and crew.
I own at least three releases of the original trilogy one was the 1997 VHS special editions, the 2004 DVD release and 2011 blu-ray release. and I have two versions of the Prequel Trilogy.
Star Wars has Several Facebook pages for it's various things Such as it's main page for Facebook and twitter, Star Wars Rebels, and for the charity events that Disney and Lucasfilm has set up for advertisement. I prefer to watch the saga on Blu-Ray due to the Better quality of visuals and audio.
Monday, 6 June 2016
Unit 24- Future learn course
While undergoing the pre-production process for the short films myself and the rest of my class had to take an online course on the future learn website.
The point of this is to learn about the jobs and positions we could take in the short films and in the industry. the things we learned about included the art department, the production staff (Producers, writers, Directors, Production co-ordinators etc.) the camera department (Director of photography, camera operators, the grips.) The Post Production Department(aka Editing and Promotion, Distribution).
The point of this is to learn about the jobs and positions we could take in the short films and in the industry. the things we learned about included the art department, the production staff (Producers, writers, Directors, Production co-ordinators etc.) the camera department (Director of photography, camera operators, the grips.) The Post Production Department(aka Editing and Promotion, Distribution).
Wednesday, 25 May 2016
Unit 26 - What is Queer Theory and What is Genre analysis
Queer theory is built upon the challenges of feminism to the idea that gender is apart of oneself as well as gay/lesbian studies' examinations of the constructed nature of sexual acts and identities.
The tern 'gay' normalises homosexuality however the term 'queer' is a break with the belief that gayness arises from gay liberationist and lesbian feminist models.
Queer theory is based in sexuality and gender, due to this association a debate often arises weather orientation of sexuality is natural or if it is essential to one's person or if sexuality is a social construction that can change.
Queer theory was originally associated with radical gay politics and that the term 'queer' became an identity label.
Two examples in films where Queer theory is used is Brokeback mountain which is set in the 1960's where homosexuality is seen as wrong and vile and the two main characters have to hide their sexuality. A second example is in X-Men: The Last Stand however this is more of an comparison as Sir Ian Mckellen who plays one of the films antagonists compares the cure to mutations in the film like a cure to homosexuality which is like removing a part of who you are.
Genre Analysis
Genre analysis is the academic subject which studies genre theory as a branch of general critic theory. literary genre studies is a structuralist approach to the study of genre in film theory and other cultural theories. Genre is used by audiences and production staff to match a film with a set of conventions. Audiences expect certain things from different Films. And production staff use it as a set of rules to know how to create the required elements of certain genres and how to much to spend.
For example Science Fiction often abbreviated to Sci-Fi. Science Fiction often features aliens, spaceships, advanced technology, moral and ethical issues. the expected conventions are
The tern 'gay' normalises homosexuality however the term 'queer' is a break with the belief that gayness arises from gay liberationist and lesbian feminist models.
Queer theory is based in sexuality and gender, due to this association a debate often arises weather orientation of sexuality is natural or if it is essential to one's person or if sexuality is a social construction that can change.
Queer theory was originally associated with radical gay politics and that the term 'queer' became an identity label.
Two examples in films where Queer theory is used is Brokeback mountain which is set in the 1960's where homosexuality is seen as wrong and vile and the two main characters have to hide their sexuality. A second example is in X-Men: The Last Stand however this is more of an comparison as Sir Ian Mckellen who plays one of the films antagonists compares the cure to mutations in the film like a cure to homosexuality which is like removing a part of who you are.
Genre Analysis
Genre analysis is the academic subject which studies genre theory as a branch of general critic theory. literary genre studies is a structuralist approach to the study of genre in film theory and other cultural theories. Genre is used by audiences and production staff to match a film with a set of conventions. Audiences expect certain things from different Films. And production staff use it as a set of rules to know how to create the required elements of certain genres and how to much to spend.
For example Science Fiction often abbreviated to Sci-Fi. Science Fiction often features aliens, spaceships, advanced technology, moral and ethical issues. the expected conventions are
- Aliens - independence day, Star trek Star Wars, Doctor who these films show that the sci-fi genre of Aliens either they be invading the earth or just part of a cultural menagerie.
- More advanced technology then current human technology such as faster then light travel, the ability to destroy a planet in a single shot for Example Star Wars
- Another convention of the Science Fiction Genre is the moral and ethical questions which asks she would we let technology replace what we are as humanity's core, and what it means to be human, like Blade Runner which had replicants for example or Transcendence which dealt with downloading a human mind into the internet.
Subscribe to:
Posts (Atom)